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9 Reasons Why You Should Definitely Have a Company Website
Is it really that important? In the face of any change, you may ask yourself whether or not a company website is actually required… Yes. Yes, it is. (Sorry if you were hoping to get out of this one)....
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How Long Should Your Video Be? The Most Effective Video Lengths for Digital...
Every day, internet users are bombarded with business content. As they browse their favourite social media platform, make a Google search or check their emails, people are constantly exposed to new...
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Local SEO Essentials: A Direct Link to Your “Google My Business” Reviews Is...
Do you want a foolproof strategy to get to the first page of Google? Look to the stars. All the evidence suggests that reviews are a deciding factor in how the search giant ranks your business. In...
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How to Get More Clients Through Facebook Lead Ads
Of the various ways to boost your business, Facebook Lead Ads is one of them. We explore the different ways Lead Ads can bring in more clients and enquiries to your biz, so you can be confident that...
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An Introductory Guide to Keyword Match Types
Keyword match types are search parameters put around your keywords within Google Ads, to control which search queries trigger your ads to appear. To be able to use Adwords effectively, keyword match...
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Remarketing Funnels Explained
In an ideal world, everyone who interacted or came across your brand or product would follow a simple path and become a buyer. This imaginary ideal buyer’s path would go something like this: 1) The...
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Topic Clusters Explained
Topic clusters – SEO As SEO has progressed over time, so has the importance of user intent in a search. Not long ago, users could search for fragmented keywords within a search engine to find the...
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How Facebook Shops Can Help Your Business
Due to the unprecedented global circumstances, many businesses find themselves in a position where selling online has become more critical than ever before. In response to this, many online services...
View ArticleThe importance of social proof for your brand
With the number of products and services available on the market these days, it can be hard choosing which one is best. If you can’t use price, product specifications, or features to help decide, how...
View ArticleThe Obvious First Choice Principle
If you’re putting time and money into your marketing efforts, but they’re not getting the response you want, this could be because of how you’re perceived online. Making a conscious effort to craft...
View ArticleWhat is conversion rate optimisation (CRO)?
Your go-to conversion rate optimisation (CRO) agency in Auckland. Most marketers today are focused on simply driving traffic to their website, in the hope this will magically result in more visitors...
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5 Stages Of Customer Awareness
Navigating the customer awareness journey: Understanding the 5 stages In today’s highly competitive business world, it’s important to understand the journey your customers take from being initially...
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